EN
Common Unity is an innovative store and record label, specializing in CDs and vinyl records, that combines a passion for quality music with the authenticity of urban culture. Based in Leeds, England, and now expanding to São Paulo, Brazil, the brand is inspired by the vibrant energy and diversity of São Paulo's capital. Its visual identity reflects the city's urban styles, incorporating elements such as graffiti, design, and street art, while celebrating the growing local music scene.

The store offers a unique shopping experience, with fast shipping and reduced import fees, making access to vinyl records and CDs quicker and more affordable. The brand connects with a young, trend-savvy, and conscious audience who values quality music, authenticity, and responsible consumption, while being a true meeting point for vinyl lovers and enthusiasts of the local music scene.

Fictional project